Our deliverables include web design and programming, the full range of print collateral, brand identity (logo, stationery), content development and copywriting. Whatever the final product, our 4-phase process lets us structure the work and stay focused on precise strategic needs from the start.
Phase I: Audit
We take a close, careful look. We audit your marketing materials (past and present). We look at your competitors. We respond to strengths and weaknesses and give our opinions of what’s gone right and where changes might be made relative to stated goals.
Phase II: Blueprint
With your involvement, we build out a plan for an integrated design strategy—whether you’re working in one channel or many. You approve concepts, time lines, production parameters and project goals before execution begins. If needed, verbal content development, photography and other visual elements are considered.
Phase III: Brand Dialogue
Together we’ll define and review the branding elements across components, further define collateral and interactive pieces, explore typography, color and formats, explore visual approaches including imagery and graphics and present design options.
Phase IV: Execution and Evaluation
We strive to eliminate waste by recommending flexible printing and digital systems for efficient updating, as well as leveraging interactive solutions to better engage clients and prospects alike. We’ll discuss how the finished product responds to stated objectives and make alterations as needed.