Print Collateral – Deutsche Bank2

Deutsche Bank

Recruitment Brochure

Deutsche Bank awarded Baseline the opportunity to create a unique piece to help aid the recruiting effort and attract potential candidates to join the challenging yet friendly and diverse culture of the Bank.

After doing extensive photo research geared toward diversity, we selected images we thought would best represent a range of ethnic backgrounds, race, age and gender, and positioned them within a custom-drawn kaleidoscope to display such vast diversity in a fun and dynamic way. For the brochure interior, we introduced some of the angles and reflections seen in the kaleidoscope to frame additional photography and anchor content while adding energy to an otherwise rigid grid.