Brand Development – NYCCFB

New York City Campaign Finance Board

2013 NYC Voter Guide

The New York City Campaign Finance Board and BaselineGroupNY collaborated to develop and execute a memorable theme for the official New York City Voter Guide covering the 2013 municipal elections that would resonate with all NYC voters. Inspired by the CFB’s campaign logo, “NYC Votes,” BGNY’s thematic solution integrated the tagline, “make your mark – vote” with the visual concept of a multi-colored thumbprint. The result of this collective effort is a dynamic graphic/tagline lockup that represents the unique perspectives of every voter. Over three million copies of the Primary Election Voter Guide were distributed throughout the five boroughs, in five languages.