Brand Development – SNB

Sterling National Bank

Rebranding and Collateral Material Development

Leveraging from a Pocket Folder and Product Sheets Sterling National Bank had previously produced, our team designed and branded the Sterling National Bank Kit with the corporate logo, fonts and color palette, as well as a visual concept we developed to support all relevant content accordingly. We conducted extensive photo research to identify the powerful visual concept we utilized to enhance the content within the Kit.

The goal of this undertaking was to redesign the information architecture of all product sheets to achieve a sophisticated look and optimal layout to accommodate all content. The content was rewritten where necessary to make existing product offerings and services sheets (originally written for internal audiences) more compelling and relevant to external audiences.

The bold design, striking colors and effective use of content hierarchy all played a part in the success of this Kit.