Brand Development

Brand Development

McKissack & McKissack

Rebranding and Collateral Material Development

Our firm was hired to rebrand – among other key collateral materials – the McKissack & McKissack capabilities brochure. This core communications piece highlights “over 100 years of building to bring change” – as the oldest construction management company’s tagline states – with a legacy of excellence and an impressive body of work commissioned and successfully completed for the academic, conventions & sports, healthcare, municipal and transportation sectors. Inspired by the logomark, this square format and “architectural” framework applied throughout the interior reinforces the brand and anchors all relevant content and visuals harmoniously to tell the story. While visually dominant and informative, this rather “small” piece provides a thorough overview while maintaining an “intimate” feel. A custom square envelope properly branded and designed to reflect the visual concept applied to the brochure houses this  piece like a pearl in its shell.

Print Collateral

Print Collateral

Goldman Sachs Asset Management (GSAM)

Liability-Driven Investing Brochure

This brochure for GSAM was designed to address the changes and opportunities around the topic of Liability-Driven Investing. Targeted to institutional managers, the brochure required a smart sensibility. Baseline developed typographic lock ups and word (pairs) plays that illustrated the need to bring assets and liabilities into balance. Using unique finishing techniques added depth and texture to the piece.

Website Design

Website Design

Argus Information & Advisory Services

Web site
http://www.argusinformation.com/

Argus Information & Advisory Services hired our creative team to redesign their website. The goal was to re-address the information architecture and presentation of the information (broad range of services including benchmarking, scoring solutions, analytics, and customized services to financial services institutions) to improve the user experience and clearly reflect their diverse culture and expertise.

Tradeshow / Conference / Interior Graphics

Tradeshow / Conference / Interior Graphics

Deutsche Bank Employer Brand & Marketing

Tradeshow Booth for Recruitment Event

Baseline was granted absolute creative freedom to create an “out of the box” trade show booth to captivate and engage potential candidates at Deutsche Bank’s recruiting events.

Of several unique concepts presented, this “Interactive Word Search Puzzle” customized to include key words from the EB&M “Agile Mind” Brand Campaign, designed and produced on a dry-erase surface (that could be easily written on and wiped off) was a clear winner! This solution provided a fun and clever approach to attract and engage the “Agile Minds” the Bank seeks to find, protect and nurture.

Annual Reports

Annual Reports

Deutsche Bank Corporate Social Responsibility

2011 Annual Report

Deutsche Bank selected Baseline to design its corporate social responsibility report highlighting the many ways the Bank leverages its unique capabilities as a global financial services firm to support the arts, community projects and programs in the U.S. and abroad.

Cards / Invitations / Announcements

Cards / Invitations / Announcements

Citi Private Bank

2007 Holiday Card

Citi Private Bank’s holiday message required both an elegant, clever design and a version that was clearly Citi branded. Our designs explored a layered, die cut fold to reveal a snow flake design printed in subtle metallic
colors. The red arch used in the Citi brand was incorporated into the second design to display yet another
cheerful holiday graphic.

Winner Financial Communication Society Portfolio Award 2008