Direct Mail – Swiss Re

Swiss Re

Spy Pen Direct Mail Campaign

Baseline was selected by Swiss Re to conceptualize, design and produce a direct mail package for an event featuring a former Secret Agent speaker. Because the speaker was a former Secret Agent, Baseline selected the theme of “For Your Eyes Only.” The direct mail package was designed to look like a retinal scanner (reminiscent of secret agent films) and the item in the package was a “spy pen” that is capable of recording high definition video. The call to action was for the recipients to attend the event and use the spy pen to record the meeting.