Print Collateral – Goldman Continuum

Goldman Sachs Asset Management (GSAM)

Alpha Beta Continuum

This unique fund offering tailored to institutional clients needed a smart visual concept. Baseline created a typographic solution that combined the alpha and beta symbols (as a graphic element that would) illustrate the blended aspects of the fund. This brochure featured a clear acetate wrapped cover to add depth and texture to the design and also reflect transparency.