Goldman Sachs Asset Management (GSAM)
Product Profiles Brochure
As part of an overarching collateral rebranding, Baseline partnered with GSAM to create a new visual identity for its institutional products and services.
This core communication conveyed its boutique approach to investing through the use of music as a metaphor for its product categories. All elements of the design format are built on a square which reinforces the Goldman Sachs brand mark.