Goldman Sachs Asset Management (GSAM)
Liability-Driven Investing Brochure
This brochure for GSAM was designed to address the changes and opportunities around the topic of Liability-Driven Investing. Targeted to institutional managers, the brochure required a smart sensibility. Baseline developed typographic lock ups and word (pairs) plays that illustrated the need to bring assets and liabilities into balance. Using unique finishing techniques added depth and texture to the piece.