Story Architect and Content Writer
Sasha has always honored the power of words. When the other kids were tearing up jungle gyms, she ditched a lot of sunlight to write. Today, leveraging graduate training in creative writing, she’s fascinated by narrative structure, and story’s right-brain power to reach financial audiences beyond facts and figures.
She was also ahead of the curve. Before it was fashionable, twenty years ago, Sasha was helping leading financial brands speak human, get out from under their numbers, and develop authentic client-first stories to deepen engagement. Sasha has developed strategic stories for firms that include Morgan Stanley Asset Management, Fisher Investments, Galliard Capital Management, Kemper Insurance, Davidson, Kepos Capital, ICV Capital partners, and others. In partnership with T3 Custom in Seattle, she was an exclusive content provider for HSBC Customer Experience in London across key retail channels. She also edits the award-winning thinkMoney magazine for TD Ameritrade. Her creative work has been honored twice by the Financial Communications Society.